How to Use Buffer to Schedule Your Social Media

One thing that I'm a HUGE advocate for is free, cheap, and easy solutions to problems that exist in your business when you're just starting out.

Here's the thing: Building a business from the ground up and bootstrapping it means you either need to invest TIME or you need to invest MONEY.

There are no other magical solutions. If you tell me you don't have enough time, hopefully you're independently wealthy. If you don't have enough money, you better be maximizing every single free hour that you have. 

Which brings me to the topic of this email: using a FREE software to make your weekly social media scheduling a little bit easier.

In the video below, I show you how I create and schedule my content, how many times a day I post, the types of Tweets and Facebook posts I send out, and the difference ways to target clients across each platform.

Can't watch? No worries, I've summarized it all below for you!

1 | How to Schedule Content

The social media scheduling software that I use is Buffer and I ONLY use it to schedule Twitter posts. You can use Buffer to schedule Facebook posts, but I like Facebook's scheduler a lot better. Also, I'll cover below why it's better to write individual posts for Facebook, Twitter, Pinterest, and Instagram, so if you're looking at me like "Lauren! I don't have time to schedule posts across platforms!" then that's okay, but you need to have fewer platforms.

My rule of thumb is to pick TWO platforms and stick to them until you get the hang of posting consistently. I like Facebook and Instagram, but am re-starting with Twitter. I'll keep you in the loop as to how it goes.

Scheduling content in batches is way more efficient than pushing out notifications every time you think about it. Of course you still have to ENGAGE with your followers (replying back to them and what not), but at least the initial legwork is done in advance.

2 | How Many Times a Day to Post

For Facebook, once a day is great, or twice a day if you've got time. Same with Instagram. With Pinterest, I'd say once a day for your own original pins is great, and then you'll want to repin a lot of other people's Pins (I'm not a pinner, so your mileage may vary).

Twitter? 5 - 6 times a day. It moves so quickly that your tweets are almost certainly done for within minutes.

3 | Types of Posts I Send Out

For Buffer, I schedule three types of posts (also good for Facebook and Instagram, just on a less frequent basis):

a. Posts with my own content (attracting people to read what I've wrote)

b. Posts with OTHER bloggers' content (attracting other bloggers I may want to work with)

c. Posts that engage my community (like asking questions, commenting on business, or just saying hi to another blogger)

4 | Why Content Between Instagram, Facebook, and Twitter Should Be Different

Because we interact with each of these platforms differently. Don't you HATE when you see an Instagram post that's been pushed to Facebook and it has all the @ signs and the hashtags and yada yada? This is why it's important to at least start thinking about how people interact with your social media and how you can make the experience easier for them.

Good features of a Twitter post are a) a nice image b) a short link to the blog post you want them to read c) an engaging title/headline. Facebook should have an image and a link to where you want them to go (no hashtags), and Instagram shouldn't have any rogue links in the body copy of the post since you can't click on it there.