Montana Boss

#MontanaBoss Friday: Stacy Townsend of Townsend Collective

Happy Friday, boss! A day of lazily closing out the week, chatting with your co-workers (aka your pets) about your weekend plans, and hopefully closing up shop juuuust a little early. Each Friday, we'll be doing a feature on an amazing creative business owner in the Big Sky State, so that we can all learn a little bit more about the struggle and the awesomeness of being a business owner. Click here to read other interviews with amazing women from around the state!

Hey girl hey! Introduce yourself and tell us about your biz!

I'm Stacy Townsend of Townsend Collective. Townsend Collective is a three-part business offering branding & graphic design, professional photography and jewelry design.

How did you start your boss lady journey?

I have always felt that I would start my own company at some point, but I was never sure what it would be, or how it would come to fruition. A little over a year ago, I couldn't imagine continuing to work with my employer at the time, and beyond that, couldn't imagine what "real job" would leave me fulfilled. At that point, I decided to lean on my abilities as a graphic designer and photographer to fill my days and hopefully my bank account (with a little jewelry design added to the mix).

Have you gone full-time with your business?

Unfortunately, I was busy pouring 110% into every job I ever had, which never left the time (or the energy) to truly focus on a freelance career on the side. I quit working for "the man" last October, and have been full-time ever since.

Okay, let's talk about the DNA behind Townsend Collective. Were you one of those women with entrepreneurship basically in your blood that we always hear about?

Entrepreneurship is 100% in my DNA. I knew it would happen eventually, I just wasn't sure how.

How do you build an income and a life through Townsend Collective?

Graphic Design - 50%, Photography - 30%, Jewelry Design - 20%

What do you LOVE about being your own boss?

Well, that's an interesting question to answer after spending my Saturday in the office.  But the answer?  Everything. The good AND the bad, but mostly the freedom. Not in the "I take days off and hit happy hour whenever I want" sort of way (although, that's pretty great when it happens). The freedom that I appreciate most is getting to build my business the way I want. There's no blueprint.  No protocol.  Nobody else determining what fits in my job description, or what's above or below my pay grade. When I should work, and when I should go home.  If it's worth it to put in a couple extra hours on a project or not.  

The best part, is that every project is more than a "job." It's a new challenge, and there is always great purpose.  As a designer, I feel lucky to help people bring their dreams to life.  And as a photographer, to capture the monumental moments in life.  The pressure is high, but it's also so incredibly rewarding.  I struggle to find the words to describe what it feels like to hear a client squeal with delight when they see a design that perfectly fits their vision, or for someone see an image from their wedding day that takes their breath away and reminds them of just what it felt like to say "I do," or to see someone wear a piece of jewelry every single day because it's their favorite.  I haven't found a lot of situations in life life that bring me that kind of joy, and now I get to experience it often.  

So, the answer? Everything.

What was your most expensive mistake?

My most expensive mistake is a mistake I continue to make. I am constantly putting my own business development on hold while I focus on each of my clients' needs, and do myself a disservice by doing so.

What's the biggest misconception that women have around business ownership?

The sweatpants? Yes, the sweatpants. It's not all ankle boots & fancy business meetings. Sometimes it's long days, making it work, while somehow, you're still in sweatpants. The hustle is real.

Stacy Townsend photographing like a champ!

Where would you like to be in the next year? The next five years?

In another year, I would love to be booked out at least two months. In five years, I would love to either have a well developed jewelry line with great retail channels deserving of my full-time attention - OR - to have a client list and active projects that allow more collaboration with (or possibly the hiring of) more designers.

How would you define a Boss Lady?

A creative and passionate ladypreneur who isn't afraid to collaborate with, support and motivate her tribe as she bosses her biz.

What one piece of advice would you give yourself in your first year as a biz owner?

You got this. (Editor's Note: PREACH!)

Want to get in touch with Stacy? Check her out on her website. Send her an email and tell her how you found out about her (*cough* The #MontanaBoss feature *cough*)

(P.S. Want to share your story with other Montana business owners? Click here.)

#MontanaBoss Friday: Cassidy Wendell, The Wellness Rookie

Happy Friday, boss! A day of lazily closing out the week, chatting with your co-workers (aka your pets) about your weekend plans, and hopefully closing up shop juuuust a little early. Each Friday, we'll be doing a feature on an amazing creative business owner in the Big Sky State, so that we can all learn a little bit more about the struggle and the awesomeness of being a business owner. Click here to read other interviews with amazing women from around the state!

Hey girl hey! Introduce yourself and tell us about your biz!

I'm Cassidy Wendell, the Wellness Rookie. I am a holistic health coach, personal trainer and blogger living in beautiful Bozeman, Montana. I help everyday women make sense of the BS surrounding health and fitness by giving out the rookie advice you need from the wellness expert you can relate to.

How did you start your boss lady journey?

I didn't always have the right answers.....I was just as stressed, bloated, anxious, and out of shape as the rest of them. I used to think exercise was punishment for what I ate and drank the night before, food was intimidating as hell, and the word "balance" meant the right proportion of vodka to my soda. Uhm can you say major fail??
 

Have you gone full-time with your business?

Not quite. Ever since my dad passed away, I've helped my mom operate the family business; a steakhouse in Cardwell, Montana. She currently has it on the market so the second that place sells I plan on devoting every single waking minute to growing my business.
 

Okay, let's talk about the DNA behind The Wellness Rookie. Were you one of those women with entrepreneurship basically in your blood that we always hear about?

Ever since I could walk, I hated being told what to do. I knew I was destined to be a Boss Lady from the young age of 3. It also stemmed from the fact that every person in my immediate family owns their own business or has in the past. It's definitely in my blood.

What do you LOOOOVE about being your own boss?

I love being my own boss because I'm addicted to the hustle. I'm always after the "what's next?" for my business and secretly love the hard work that goes into it. But the best part? Having the option to take a "me" day or a day off whenever I want. When the hustle and the down time mix together, it's a truly balancing experience.

How do you build an income and a life through The Wellness Rookie?

My income is a definite mix of various avenues. About 40% comes from our family business, 25% from personal training, 25% from health coaching, and the remaining 10% from blogging, online programs, & affiliate marketing.

What was your most expensive mistake?

Not checking into trademarks and copyright laws. Make sure you are the only "you" out there before diving in headfirst.

here would you like to be in the next year? The next five years?

I hope to be out of our family business and doing my health & wellness business full-time. In the next five years, I wish to be working mostly online (blogging, coaching, speaking) where I can become geographically independent.


How would you define a Boss Lady?

In the words of Ronda Rousey, "not a do-nothing B***h" (Editor's note: Yeeeeeaaaaaa!)


What one piece of advice would you give yourself in your first year as a biz owner?

Good things take time. Even though you may have a million things you want to accomplish, it's better to be a pro at one thing than an amateur at several.

Want to get in touch with Cass? Check her out on her website or over on Instagram. Give her a big wave and tell her how you found out about her (*cough* The #MontanaBoss feature *cough*)

(P.S. Want to share your story with other Montana business owners? Click here.)

#MontanaBoss: Introducing our Friday Series

When I moved to Montana in 2012 from New York City, I remember having a HUGE dream to start my own copywriting shop here in Bozeman, grow my influence, make $100k in my first year, and then move back to New York and rent a cute studio in Williamsburg.

Which...didn't really happen. Like, at all.

The one thing that I remember missing the most during my first year here in Montana was theaccess to other entrepreneurs, male or female, either at networking events OR being able to find them and their stories online. I found it so powerful in New York to read someone's about page and their website and then be able to actually go and meet them at a happy hour or a networking event.

Well, since the Boss Lady Bash was launched, I've always wanted to have an online home for women not yet in the community to read about the amazing women that ARE in the community. A way for these women to tell their stories and to really get REAL on the wins and the struggles that happen as an entrepreneur.

So every Friday for as long as I have #bossladies (which is a LOT in this state! Twice the rate of men!), I'll be putting together a little interview series called #MontanaBoss.

I can't WAIT to introduce you to some of the amazing women who are going to come on the blog. We've got florists, investors, bank owners, restaurateurs, and other mega-badass babes on the quest to not only create a business, but to create a life.

Want to get in on the action?

Fill out this questionnaire, and then send me over a few photos. I'll let you know within two weeks when your post goes live!