Why Not Blogging is Good for Your Business (Even When You're Not Blogging)

 Not blogging is the best thing that happened to me as a small business owner. And it got me back on track as a blogger.

The title of this post is sort of tongue-in-cheek: a little ironic because it's been three weeks since my last blog post (and in writing that, I sort of feel like I'm in confessional all over again, minus the itchy wool tights).

While I'm very interested in discussing why blogging is an awesome business booster, I'm going to take a bit more of a personal approach and why, after three weeks, I've decided to come back and write this article.

Reason #1: Blogging helps you get real, and decide what the MOST important thing is in business

In that, if you're not blogging, you better be working really, really hard on your client work. 

I promised myself two years ago, when I was doing far more "marketing" tasks than I was doing pitching and selling clients, that I would ALWAYS do the work that paid me first.

Lots of bloggers and business owners will tell you that you need to spend time marketing, building credibility, and getting your audience to trust you (and the punch line to that is always "And what better way to do that than blogging/vlogging/micro-Instagram-content-creating/etc.?").

But if you're a One-Boss-Lady-Show and your company mission is to run a quiet business from the corner of your bedroom and buy yourself fancy lattes and pay your mortgage on time? 

Do the good client work that you need to be doing. And then, blog when you have time AND something to say.

Real deal update: Lauren Caselli Events got so busy the last two months that I didn't know quite how to handle running events for my clients AND events for myself. I booked  new 1:1 clients in Montana, LA, and Northern California, plus consulting clients all over the world.

This is how I always wanted my business to look like but sometimes, too much of a good thing all at the same time presents its own challenges. Have you ever felt that way?

Reason #2: Taking a hiatus from telling all your expert secrets lets those secrets build up...in stacks

I've kept a blog for almost 10 years and whenever I feel burnout coming on, it's because I don't actually feel like an expert in whatever it is that I'm doing. This is because when you're too busy creating the content but not actually DOING the content (like managing events, spending time running Boss Lady Bashes and being a true blue business owner), it starts feeling forced.

So over the past month, where I've unintentionally been ignoring any attempt to market because I booked myself out of 1:1 client work until December, means my brain has been doing a lot of "Oh, I should write about Event Sponsorships" and "I should make a freebie around an event project plan" and "Everyone needs to know what a steering committee is for an event" and...on and on.

Your best ideas come when you let them build up for a while. So much so that when you sit down to write a post at 11:00pm in a hotel room in Santa Clara, California when you have to be up at 5am the next day (*ahem* self go to sleep *ahem*), you can knock it out with surprising efficiency.

The Real Deal Update: This is the first time that I've ever actually felt confident leading my clients (who are doing groundbreaking things themselves) through the entire event ideation process to concept to execution. And while I've done it in the past for social events and fundraisers, it's quite different to do it for large companies who have tons of in-house resources to help them with stuff.

It's a strange moment, to be leading the charge instead of supporting it, but the amount of ideas I get about the How To of running events or my business is working overtime, because I'm answering all the questions my readers want to know every morning in meetings with my clients.

Reason #3: You realize your creativity is endless and maybe a little differently motivated than you thought

Remember when blogging was, like, the ONLY medium to get information out there on the internet? In 2008, I read blogs VORACIOUSLY.

Now? We've got about 700 different kinds of media you can participate in, and blogging does not have to be one of them.

The truth is, micro-content (aka Instagram posts, Facebook posts, mini-videos on Periscope, etc.) adds a whole new element to the "content-creation" game. So maybe instead of writing a 1000 word post on why blogging is the old new black, you post a ranty Facebook Live video about why blogging is the old OLD black and Facebook posts are here to stay.

For me, I realized that being busy is my business oxygen. When I am slow with work? It's not relaxing. I feel stalled and less than energetic. I feel like I have no time to have energy.

It's super freaking weird.

But this month? I've signed 3 new clients (big ones! Big!), and I'm working 12 hour days AND I'M BLOGGING. Like, wha? How do I have energy or time for this?

I've realized a super-secret-skill about myself and it's this: my creativity comes from action, not from space.

Some people need to take vacations to get creative. Me? I need to be face down in a pile of work to feel creative. Which is something I would never have known about myself until this busy period in my life right now.

The Real Deal Update: The beginning of this year was depressingly hard. I knew it would pass, but I never, ever quite know what "This too shall pass" actually looks like. In this case, I'm learning about my own creativity groove, which was definitely worth a hard two months to figure out.

So, there's the update on what's happening over here in the Boss Lady Community.

Okay, your turn! What have you been working on? What's challenging or SO rewarding right now? Drop a comment below and let me know!

Lauren Caselli

Lauren Caselli Events, 217 West Koch Street, Bozeman, MT, 59715, United States