#MontanaBoss Friday: Cassidy Wendell, The Wellness Rookie

Happy Friday, boss! A day of lazily closing out the week, chatting with your co-workers (aka your pets) about your weekend plans, and hopefully closing up shop juuuust a little early. Each Friday, we'll be doing a feature on an amazing creative business owner in the Big Sky State, so that we can all learn a little bit more about the struggle and the awesomeness of being a business owner. Click here to read other interviews with amazing women from around the state!

Hey girl hey! Introduce yourself and tell us about your biz!

I'm Cassidy Wendell, the Wellness Rookie. I am a holistic health coach, personal trainer and blogger living in beautiful Bozeman, Montana. I help everyday women make sense of the BS surrounding health and fitness by giving out the rookie advice you need from the wellness expert you can relate to.

How did you start your boss lady journey?

I didn't always have the right answers.....I was just as stressed, bloated, anxious, and out of shape as the rest of them. I used to think exercise was punishment for what I ate and drank the night before, food was intimidating as hell, and the word "balance" meant the right proportion of vodka to my soda. Uhm can you say major fail??
 

Have you gone full-time with your business?

Not quite. Ever since my dad passed away, I've helped my mom operate the family business; a steakhouse in Cardwell, Montana. She currently has it on the market so the second that place sells I plan on devoting every single waking minute to growing my business.
 

Okay, let's talk about the DNA behind The Wellness Rookie. Were you one of those women with entrepreneurship basically in your blood that we always hear about?

Ever since I could walk, I hated being told what to do. I knew I was destined to be a Boss Lady from the young age of 3. It also stemmed from the fact that every person in my immediate family owns their own business or has in the past. It's definitely in my blood.

What do you LOOOOVE about being your own boss?

I love being my own boss because I'm addicted to the hustle. I'm always after the "what's next?" for my business and secretly love the hard work that goes into it. But the best part? Having the option to take a "me" day or a day off whenever I want. When the hustle and the down time mix together, it's a truly balancing experience.

How do you build an income and a life through The Wellness Rookie?

My income is a definite mix of various avenues. About 40% comes from our family business, 25% from personal training, 25% from health coaching, and the remaining 10% from blogging, online programs, & affiliate marketing.

What was your most expensive mistake?

Not checking into trademarks and copyright laws. Make sure you are the only "you" out there before diving in headfirst.

here would you like to be in the next year? The next five years?

I hope to be out of our family business and doing my health & wellness business full-time. In the next five years, I wish to be working mostly online (blogging, coaching, speaking) where I can become geographically independent.


How would you define a Boss Lady?

In the words of Ronda Rousey, "not a do-nothing B***h" (Editor's note: Yeeeeeaaaaaa!)


What one piece of advice would you give yourself in your first year as a biz owner?

Good things take time. Even though you may have a million things you want to accomplish, it's better to be a pro at one thing than an amateur at several.

Want to get in touch with Cass? Check her out on her website or over on Instagram. Give her a big wave and tell her how you found out about her (*cough* The #MontanaBoss feature *cough*)

(P.S. Want to share your story with other Montana business owners? Click here.)

Lauren Caselli

Lauren Caselli Events, 217 West Koch Street, Bozeman, MT, 59715, United States