You know how you're going along, minding your own business, and then all of a sudden BAM! There's a new blogger/biz owner/guru in your midst that you can't stop hearing about? You've never heard of her before, then all of a sudden, she's on every podcast, her blogs are getting tons of shares, and you feel like overnight, she became the new IT girl?
The elusive Overnight Success.
The one we all want to be like, amiright?
Except that? Isn't real.
And it's even a little bit insulting.
As we all know, it takes a lot of guts, a lot of heart, and a ton of confidence to wake up and do this business thing day in and day out. What would it feel like if someone discounted all that work, the hustle, the tears, the complaining, the struggle by saying "oh, well you were an overnight success. It must be easy for you."
The truth is, it's rarely easy.
How do we quantify success?
Financial? Awareness? Big following? Your metrics for success may look way different than someone else's.
Remember, a lot of the time, just because someone LOOKS big and well-known and important doesn't actually mean their business is financially profitable. Perhaps they spent TONS on advertising, or they hired a marketing assistant, a virtual assistant, a coach, and an accountant to make their business run.
Because no one gets big quickly without a lot of failure
My favorite quote about this comes from one of Facebook's co-founders, Dustin Moskovitz. In an interview, the reporter asked Moskovitz how he felt about Facebook's overnight success.
To which he replied:
"If by 'overnight success' you mean staying up and coding all night, every night for six years straight, then it felt quite tiring and stressful."
And THAT is how all "overnight successes" become successful.
One unsexy step at a time.
So if you're struggling with comparison monsters or your efforts to build your business don't feel as powerful as someone else's, just know this: most sustainable, well-run businesses develop over years, not months. And sometimes, those "overnight successes" have been working for 6 years to get their 15 minutes of fame.